Why labelling is vital for DIY suppliers and retailers

Why labelling is vital for DIY suppliers and retailers

Wed 12th May 2021

If you run a business producing, supplying, or retailing timber or DIY related products, proper labelling is essential. It not only helps customers to understand what it is they’re buying and using, but it also helps you run your business more effectively.

As some product lines that are stocked in DIY stores can be dangerous if used inappropriately, correct labelling is of vital importance. Different products are also particularly suitable for different tasks, so correct labelling is key for a successful outcome for the customer.

The DIY and home improvements market: A look at three key statistics

Since the Covid-19 pandemic there has been a surge in DIY spending activity online as people use lockdown time to work on their homes and gardens:

  1. The UK is among the top three countries in Europe where individuals are most keen on DIY activities.
  2. Annual consumer spending in the UK on tools and equipment for house and garden is £6.68 billion.
  3. 52% of individuals do DIY tasks in the home in UK (2019).

With DIY retaining its huge popularity, let’s take a look at some of the reasons why labelling is so important for DIY and timber products.

Easy to see, easy to buy: Using labelling to boost stand-out and promote appropriate product selection in all DIY retail settings – from trade outlets to retail stores

With DIY goods often being specialised, finding the right item for what you have in mind is crucial. Whether your customer is looking for the correct wall mount or light fitting or needs to purchase a particular power tool for a big home renovation job, shopper journeys can be greatly improved by ensuring correct labelling informs the buying decision.

In most cases, incorrect or non-existent labels will just lead to frustration, delay, and extra work for your business – especially if your customers have to return purchases they’ve made. Over and above that, poor product labelling has obvious safety implications, if it results in an inadequate job being undertaken, for example.

Easy to apply, durable adhesive labels also offer some very practical advantages for products which are not normally merchandised in outer packaging, for example timber products which have specific uses. Clear, easy to understand labelling makes it easy for your customers to find what they’re looking for, enables staff to direct people to the correct products and so much more.

A closer look at how clear labelling can support the timber category by ensuring your customers can ‘see the wood for the trees’. . .

Labels will help you develop a brand presence

As well as conveying information labelling helps to develop a brand identity and presence. Timber in particular may appear generic and undifferentiated whoever the supplier or the retailer. This can mask real differences in the quality of the product and how it’s produced and sourced. Label design can develop and promote a brand identity, encouraging repeat purchases.

Labels help to balance the practical with the aesthetic

Labelling helps you combine essential information elements on your products with strong brand design, colour and identity. You can combine essential elements such as bar codes with clear and attractive product descriptors.

Add value to the product with labels

Labels can also add value to the product by including helpful information about the product use, care, and storage. This kind of information is valued by consumers who are looking for reasons to purchase your particular product over that of a competitor.

Labels are hard wearing and durable

Labelling for DIY and timber products need to be durable, easy to use and weatherproof. As many DIY stores include an external area, they need to be able to cope with rain showers and changes in temperature. They should have water and tear-resistant substrates giving them extra protection and ensuring that the valuable information they contain isn’t inadvertently lost.

At Venture, we work with DIY manufacturers, suppliers, and retailers to create the kind of high-quality labels they need for their products. With over 30-years of industry experience we work with you to create the perfect labelling solutions for your business.

Contact us today to find out more.

 

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